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White Paper

Cargo Flow Optimization


Cargo Flow Optimization: A must for modern, competitive ports and maritime logistics actors

Full cargo flow optimization is critical for ports and terminals to achieve efficiencies but achieving this demands collaboration across all stakeholders. Since the beginning of 2020, maritime digitalization trends have accelerated. There has been an increase in the unexpected fluctuation of import and export flows; it is now more critical than ever to achieve port call optimization.

“Partial supply chain optimization is not enough in today’s world where changes and disruptions are a new normal due to climate change, changing trade routes due to COVID-19 and trade wars, and changes in manufacturing and food production locations and technologies,” said Simo Salminen, VP of Product and Co-founder, Awake.AI.

What is cargo flow optimization? Awake.AI’s definition of cargo flow optimization is exceptional transparency of ongoing cargo operations and data flow visibility to ensure the most effective use of resources and generate actionable insights for planned events.

A collaborative and holistic approach is imperative to attain intelligent cargo flow optimization. “This kind of wider optimization cannot be done alone if you are a shipping line, terminal operator/port authority, or hinterland logistics operator but requires higher level, global, trusted, and open data platforms like Awake.AI,” said Salminen. “Port call optimization and wider port bound cargo flow optimization will be a must in modern competitive ports in just a few years,” he said.

Download the white paper to learn more about cargo flow optimization.

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